The missing link in your digital marketing strategy: How a live answering service can reel in leads
Well-executed digital marketing campaigns can generate a lot of leads, but getting those leads to cross the line from potential customers to paying brand advocates is no easy task — whether you run a home improvement services business, an accounting firm, a healthcare clinic, or any organization in between. That’s where a live answering service comes in.
Unlike automated systems, a live answering service is personal and can help move leads through the sales funnel, resulting in more paying customers. In this article, we’ll discuss how a live answering service can aid in lead nurturing, follow-up calls, appointment scheduling, and customer service to transform a successful digital marketing campaign into a profitable one.
You’ve captured leads — now what?
Congratulations on running a successful digital marketing lead generation campaign! You’ve managed to capture the attention of your target audience, and they are now showing a keen interest in your products or services. Your inbox is overflowing with inquiries, your phone is ringing nonstop, and your website is getting more traffic than ever before. It’s a definite win.
But with increased call volume, it can become challenging to maintain the quality of your customer service. Suddenly, you aren’t responding to emails within 24 hours. Calls are going unanswered, and voicemails are ignored. Your leads are fed up and ready to take their business elsewhere. The time, effort, and careful curation of your digital marketing campaign may have driven results, but you can’t keep up.
As a business owner, you understand that a poor customer service experience can quickly turn away potential customers, undoing all the hard work you’ve put into your campaign. This is where a live answering service comes into the picture.
A live answering service can help you manage the surge in call volume and ensure that each caller receives prompt and professional attention — without significantly eating into your campaign’s return on investment.
What is a live answering service?
Simply put, a live answering service is a team of trained professionals who can answer phone calls on behalf of your business. When someone calls, the live answering service team answers, takes a message or routes the call to the appropriate person, and ensures that the caller’s needs are addressed in a timely and professional manner.
A live answering service can be a valuable tool for converting leads into paying customers. When you respond promptly to customer inquiries, you have a better chance of converting those inquiries into sales — it’s that simple.
Here are some of the many benefits of using a live answering service:
- Enhanced customer service. Live answering services ensure that your customers can reach a live person at any time, which can lead to increased customer satisfaction and loyalty.
- Increased productivity. By outsourcing phone answering to a live answering service, you and your team can focus on your core operations and mission-critical tasks, increasing productivity and efficiency while moving you closer to your strategic goals.
- Cost savings. Outsourcing phone answering to a live answering service is often more cost-effective than hiring additional staff or investing in expensive phone systems.
- 24/7 availability. Some live answering services are available 24/7, ensuring you can be reached anytime, even outside regular business hours.
- Improved call quality. Live answering services ensure that calls are handled professionally, with trained operators who can provide accurate and helpful information to callers.
- Flexibility. Live answering services can be customized to meet the unique needs of your business, including call scripting, message taking, appointment scheduling, and more.
- Fewer missed calls and voicemails. By using a live answering service, incoming calls are answered quickly by a live operator, which can significantly reduce the number of missed calls and voicemails. Important calls are swiftly addressed, boosting customer satisfaction and increasing business opportunities. Additionally, fewer missed calls mean you won’t lose potential customers to unanswered messages or delayed responses to their inquiries.
How a live answering service can turn a successful digital marketing campaign into a profitable one
Digital marketing is like casting a wide net to capture potential customers. However, casting a net is just the beginning. The next step is reeling in those leads and turning them into paying customers. When a lead bites, you need someone there ready to pull them to shore. But if your line is left unsupervised, your catch will swim off.
This is where a live answering service comes in, offering 24/7 support to ensure no bite is missed.
Here are some ways a live answering service can help turn a successful digital marketing campaign into a profitable one:
A live answering service can help nurture leads by providing a personal touch that automated systems can’t replicate. By answering calls quickly and giving value-added information and assistance, potential customers are more likely to trust and remember your brand. This increased trust can turn a warm lead into a loyal customer.
Not all leads convert on the first call. In fact, many potential customers need time to think about their decision or compare options — on average, it takes six to eight calls to make a sale. A live answering service can make follow-up calls to keep your brand top-of-mind and address potential customers’ concerns. These personalized calls can increase the chances of converting leads into paying customers.
Booking appointments can be a hassle for both businesses and customers. A live answering service can simplify the process by handling appointment scheduling. You can handle all appointment requests efficiently by entrusting a live operator to take calls and schedule appointments.
Customer service and support
Good customer service is the cornerstone of any successful business — more than eight in 10 consumers feel more loyal toward brands that respond to and resolve their problems. A live answering service can provide a human touch that shows your customers you care.
Boost your digital marketing ROI today
A live answering service can help bridge the gap between digital marketing and customer loyalty by providing a personal touch that automated systems cannot replicate.
At Absent Answer, we understand the importance of delivering exceptional customer service and support. That’s why we’re committed to providing our clients with 24-hour answering services, customer service outsourcing, and appointment scheduling solutions that help businesses grow and succeed.
Don’t let your potential customers get away. Let Absent Answer help you reel them in. Contact us today to learn how we can help take your business to the next level.