small business

Good customer service is critical for any entrepreneur who wants to build a successful startup. Generally, a customer who gets treated well tends to spend more money. However, getting customer service right is more complex than it sounds. Mistakes will always happen and are a constant source of improvement, but sometimes errors can be hard to identify. Therefore, to succeed, you will want to identify and anticipate pitfalls before making them. To that end, here are six customer service mistakes you cannot afford to make: 1. Focusing Too Much on the Big Picture  The big picture of your customer service plan is essential, but you can’t skimp on the little things. For example, promotions and incentives will not compensate for poor tone of voice or lack of consistency in message and language. On the other hand, even a tiny pop-up asking them for feedback can make your customer service seem warmer. […]